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Email Marketing Fort Wayne IN

Local resource for email marketing in Fort Wayne. Includes detailed information on local businesses that provide access to email marketing software, email marketing solutions, email promotions, email campaign services, and customer relationship enhancement, as well as advice and content on how e-mail newsletters can work for your business.

Fort Wayne Intemet Tech Support
(260) 424-3204
127 W Berry St
Fort Wayne, IN
 
HughesNet High Speed Internet Authorized Dealer
(260) 494-3679
1101 Lafayette St
Fort Wayne, IN
 
Indiana Data Center
(260) 407-7474
620 W Coliseum Blvd
Fort Wayne, IN
 
Bhi Advanced Internet Inc
(260) 480-0178
3906 E State Blvd
Fort Wayne, IN
 
Genesis Telecommunications
(260) 447-6349
2009 E Tillman RD
Fort Wayne, IN
 
Comcast
(260) 456-9000
720 Taylor St
Fort Wayne, IN
 
Centurytel
(260) 407-7253
1710 Directors Row
Fort Wayne, IN
 
Cirrus ABS Corporation
(260) 420-2222
1500 Production RD
Fort Wayne, IN
 
Local Honcho
(260) 494-6535
5482 Rosedale Drive
Fort Wayne, IN
Prices and/or Promotions
FREE Online Strategy Consultation

MidWest Internet Exchange
(260) 459-6969
3630 Illinois RD
Fort Wayne, IN
 

Enhance Your Customer Relationships with Email Newsletters

Subscribe! Sign Up! Join Our List! These are common words on websites today, for good reason. Email newsletters are a powerful, inexpensive marketing tool.

Should your business have an email newsletter? If your customers and prospects are online, it's hard to say no. Here are a few examples of how you can enhance your relationship with your customers with an email newsletter.

Promote Your Business and Reinforce Your Brand

What better way to spread the word about your business than by writing articles that appeal to your customer base? Unlike traditional advertising, you're showing your expertise, not just talking about it.

A newsletter is another opportunity to reinforce your brand. Your value propositions, tagline, and logo can all be woven into the newsletter to solidify the impact of your brand. Jean Sifleet found that her newsletter "was a way to introduce myself as a practical, business-oriented attorney by answering questions in clear ordinary, language. It is my way of distinguishing myself from the more adversarial, litigation type attorneys."

Lend Credibility to Your Business and Establish Trust with Your Customers

When a customer sees your newsletter in her inbox every month, she knows you're serious about maintaining your business. Your timely and relevant articles show that you understand the problems customers face and know how to solve them. Feeling understood helps instill trust in your abilities.

Customers trust editorial copy more than advertisements. In an email newsletter you have the space to truly speak to your customers without any hype or pressure. As you solve their problems or provide them with pertinent advice, they will appreciate you all the more.

Keep Touching Your Prospects

Have you ever heard that you have to "touch" a prospect seven times before she will contact you about your product or service? It can get expensive to keep trying to touch your prospects with advertising. Email newsletters are an inexpensive way to remind people about your business.

Stay in Touch With Your Customers

Your existing customers are often your "low-hanging fruit." Although you may think about them months after the job is done, do they spend much time thinking about you? A regular email lets them know you still care, and encourages them to call you when they have a need for your service.

Capture Email Addresses of Prospective Future Customers

What about the "toe-dippers," those prospects that might be interested in your service, but aren't willing to pick up the phone? Don't lose them. Signing up for a newsletter is a no-pressure, hassle-free way for a customer to express her tentative interest in your business. She feels comfortable in the anonymity, and you still get to communicate with her every month. Perhaps she'll get a year's worth of newsletters before she's ready to call. Or maybe she'll just forward an issue to someone she knows who is in the market for your service. Either way, y...

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