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Market Research Firms Columbus GA

This page provides relevant content and local businesses that can help with your search for information on Market Research Firms. You will find informative articles about Market Research Firms, including "3 Really Good Reasons to Invest in Market Research Now". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Columbus, GA that can help answer your questions about Market Research Firms.

Interstate Marketing Group
(706) 327-7040
1147 1/2 Brown Ave
Columbus, GA
 
Work At Home United
(907) 347-7958
www.workathomeunited.com/turiel
Columbus, GA
 
Kelly And Smith Advertising
(706) 984-8339
2100 18th Ave
Columbus, GA
 
Johnny Outlaw Advertising & Promotional Agency
(706) 563-5847
4410 Buena Vista Rd
Columbus, GA
 
Hattaway Advertising
(706) 561-5798
3878 E Britt David Rd Ste 4
Columbus, GA
 
Money Mailer Of Chattahoochee Valley
(706) 568-6111
4747 Hamilton Rd Ste C
Columbus, GA
 
Target Market Advertising
(706) 323-3620
1501 13th St
Columbus, GA
 
Pope Johnson Video Productions
(706) 324-3870
627 2nd Ave
Columbus, GA
 
J. Basset Advertising
(706) 327-0763
1300 6th Ave
Columbus, GA
 
Esencia Hispana Management, Inc
(706) 577-4229
PO BOX 3462
Columbus, GA
 

3 Really Good Reasons to Invest in Market Research Now

By Anne Ramstetter Wenzel

Many small and home-based business owners wonder, "What is market research, and why should I spend time and money to do it?" 

Market research is investigating and carefully studying your customers, competitors and industry conditions. Below are the three major reasons your business would benefit from market research.

1) Market research tells you whether or not there's demand for your product or service. Even the most passionate of entrepreneurs will become disillusioned if few are interested in buying his or her goods or services. One obvious sign of demand is the presence of strong competition. But there is also "latent" demand, a strong, unmet need in the marketplace. This is where you can get creative! You (or a market researcher you hire) can interview or survey people or companies (or read the results of surveys conducted by others) to see if your product or service idea might fulfill an unmet in the market place.

Home office ink jet printers is an example of a market that didn't exist 20 years ago. Last week, I was interviewed by a Human Factor specialist from Ideo (www.ideo.com, Palo Alto, California) about my home office printing needs. While the information gathered from my interview will be used as input to help design the next generation ink jet printers for home office use, the pioneers in the industry had no current customers to interview. Good thing the ink jet industry pioneers didn't say, "Hmm, no one is using printers at home now, maybe it's not such a good idea..."

2) Market research answers the question, "What kind of person or company is most likely to buy my product or service?"

Knowing the demographic profile of your customer base allows you to more easily estimate the size of your market, using Census, trade association or other data. The knowledge also helps you make smarter marketing and advertising decisions.

Armed with your potential customer "demographic profile," you match the demographics of your potential customers with potential advertisers before you advertise. Most media companies (newspapers, magazines, radio and television stations) regularly conduct surveys so that they can provide up-to-date reader/viewer demographic information to their advertisers. For example, travel companies wanting to reach ecotourists (those that enjoy nature- and culture- based tourism) might want to advertise in the San Jose Mercury News' arts & enternatinment section (ecotourists are, on average, 35 - 54 years old, about 80% are college graduates, earn higher-than- average incomes, and prefer to travel as couples). The San Jose Mercury News arts & entertainment section is read by 63% of all married adults, and 71% of all adults with household incomes of $150,000 or more in Santa Clara county (see http://www.mercurynews.info/advertising/MN/INDEX.HTM for readers' demographic information for all the sections of The San Jose Mercury News).

Businesses selling to managers or prof...

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