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Market Research Firms Germantown TN

This page provides relevant content and local businesses that can help with your search for information on Market Research Firms. You will find informative articles about Market Research Firms, including "3 Really Good Reasons to Invest in Market Research Now". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Germantown, TN that can help answer your questions about Market Research Firms.

Inclusive Marketing Consulting, LLC
(901) 619-0007
2860 Canton Drive
Memphis, TN
 
The Quick Board, LLC
(901) 826-2551
615 Oakleaf Office Lane, Suite 100
Memphis, TN
 
Paradigm Marketing & Creative
(901) 685-7703
8275 Tournament , Suite 330
Memphis, TN
 
Fisher Nemetz Designs
5100 Poplar Ave Ste 500
Memphis, TN

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Wright Marketing
(901) 757-9529
9051 Stone Walk Pl
Germantown, TN

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Three Point Graphics, Inc.
(901) 537-0537
750 Eaton Street
Memphis, TN
 
Epic 1 Marketing and Design, Inc
(866) 369-3010
4943 S. Whitfall Cove Rd.
Memphis, TN
 
TMP Directional Marketing
(800) 949-2010
6750 Poplar Ave
Memphis, TN

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Paradigm Marketing & Creative
(901) 685-7703
8275 Tournament Drive
Memphis, TN
 
La Prensa Latina
(901) 751-2100
P O Box 770869
Memphis, TN
 
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3 Really Good Reasons to Invest in Market Research Now

By Anne Ramstetter Wenzel

Many small and home-based business owners wonder, "What is market research, and why should I spend time and money to do it?" 

Market research is investigating and carefully studying your customers, competitors and industry conditions. Below are the three major reasons your business would benefit from market research.

1) Market research tells you whether or not there's demand for your product or service. Even the most passionate of entrepreneurs will become disillusioned if few are interested in buying his or her goods or services. One obvious sign of demand is the presence of strong competition. But there is also "latent" demand, a strong, unmet need in the marketplace. This is where you can get creative! You (or a market researcher you hire) can interview or survey people or companies (or read the results of surveys conducted by others) to see if your product or service idea might fulfill an unmet in the market place.

Home office ink jet printers is an example of a market that didn't exist 20 years ago. Last week, I was interviewed by a Human Factor specialist from Ideo (www.ideo.com, Palo Alto, California) about my home office printing needs. While the information gathered from my interview will be used as input to help design the next generation ink jet printers for home office use, the pioneers in the industry had no current customers to interview. Good thing the ink jet industry pioneers didn't say, "Hmm, no one is using printers at home now, maybe it's not such a good idea..."

2) Market research answers the question, "What kind of person or company is most likely to buy my product or service?"

Knowing the demographic profile of your customer base allows you to more easily estimate the size of your market, using Census, trade association or other data. The knowledge also helps you make smarter marketing and advertising decisions.

Armed with your potential customer "demographic profile," you match the demographics of your potential customers with potential advertisers before you advertise. Most media companies (newspapers, magazines, radio and television stations) regularly conduct surveys so that they can provide up-to-date reader/viewer demographic information to their advertisers. For example, travel companies wanting to reach ecotourists (those that enjoy nature- and culture- based tourism) might want to advertise in the San Jose Mercury News' arts & enternatinment section (ecotourists are, on average, 35 - 54 years old, about 80% are college graduates, earn higher-than- average incomes, and prefer to travel as couples). The San Jose Mercury News arts & entertainment section is read by 63% of all married adults, and 71% of all adults with household incomes of $150,000 or more in Santa Clara county (see http://www.mercurynews.info/advertising/MN/INDEX.HTM for readers' demographic information for all the sections of The San Jose Mercury News).

Businesses selling to managers or prof...

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