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eBay Marketing Services Fort Wayne IN

Local resource for eBay marketing services in Fort Wayne. Includes detailed information on local businesses that provide access to eBay store management, email marketing services, Internet marketing services, and eBay website promotion, as well as advice and content on how to set up a home-based eBay business.

HughesNet High Speed Internet Authorized Dealer
(260) 494-3679
1101 Lafayette St
Fort Wayne, IN
 
Comcast
(260) 456-9000
720 Taylor St
Fort Wayne, IN
 
Indiana Data Center
(260) 407-7474
620 W Coliseum Blvd
Fort Wayne, IN
 
Bhi Advanced Internet Inc
(260) 480-0178
3906 E State Blvd
Fort Wayne, IN
 
Genesis Telecommunications
(260) 447-6349
2009 E Tillman RD
Fort Wayne, IN
 
Fort Wayne Intemet Tech Support
(260) 424-3204
127 W Berry St
Fort Wayne, IN
 
Centurytel
(260) 407-7253
1710 Directors Row
Fort Wayne, IN
 
Cirrus ABS Corporation
(260) 420-2222
1500 Production RD
Fort Wayne, IN
 
Local Honcho
(260) 494-6535
5482 Rosedale Drive
Fort Wayne, IN
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FREE Online Strategy Consultation

Iquest Internet
(260) 490-4160
1300 Airport North Office Park
Fort Wayne, IN
 

eBay Marketing


by Robin Johnston

You've heard the old expression, "Build it and they will come". That may be true, in some cases. But as any savvy marketer will tell you, there is often more money to be made in going to where the market has already gathered.

For many industries, there is a large and active market available 24 hours a day, seven days a week. eBay (www.ebay.com) - once simply a burgeoning online auction site - is now an indispensable part of goods and services distribution worldwide.

If you're about to skip this article because you don't think eBay is for you, let me slip in one quick thought. There are thousands of businesses using eBay that really don't care whether they sell anything there or not. To them, the world's largest auction is simply a way of connecting with their audience and generating traffic to their sites and retail stores. More on this later.

You probably realize that most people using eBay use it as a way to sell their goods online. But you might be surprised to know that personal and business liquidation auctions are not the only reasons to list your wares for sale on the site. There are entire businesses that depend on eBay for their distribution. They're not all small operations, either. eBay's PowerSellers are those that consistently conduct a large number of transactions through the site. To reach the highly respected Platinum PowerSeller status, you must sell more than $150,000 per month for a minimum of three consecutive months!

In roughly half a decade, eBay has grown to become an all-encompassing merchandising and distribution system. The site publishes guides to help neophytes learn the ropes, provides plenty of statistics on what does and does not sell, and offers expert information on shipping and financing. There is even an entire section of the site that provides advice and assistance with international trading rules and regulations!

The beauty of eBay is its transparency. It's easy to monitor other sellers and determine what's really of interest to the millions and millions of people who visit eBay every day. One of the quickest ways to get a feel for what sells is to do an advanced search on eBay specifying "Closed Auctions" only. This gives us cheap, quick, and easy access to metrics we just can't get in the "real" world.

When you find some sellers that seem to have it together, make note of the features and benefits they promote, the average bid, the average shipping & handling fee charged, and the amount of traffic they get.

This is terrific competitive intelligence that will help you determine how your own product must be positioned to compete. What price, value, features and product bundles must you include to succeed?

If there is sufficient demand to warrant a test, add an auction of your own. See how much traffic you get. Within a week or two you'll know if there's a strong enough market to make this worth your while.

Now, back to those that do not actually intend to ...

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